A Walk-Off Homerun for Real Estate Marketing

You hear it all the time. Real estate's favorite slogan: location, location, location. So today, with gas prices at record levels, what better location than one where you can walk to everything you need? A new website, http://www.walkscore.com/ allows you to look up the location of your house to see what you can walk to in your area. It will even give you a "walk score", which rates the walkability of your location.

This feature may be even more useful for buyers who are looking to move into a walk friendly neighborhood or city. You can look up different neighborhoods or specific addresses to see their walk scores, giving you a good idea of what your lifestyle would be like in that location.

Not in the housing market? You can use this feature too! Look up what restaurants, bars, movie theatres, grocery stores (and more) are within walking distance from your home, hotel or current location.

To see it in action, check out the link above or see how it works in the marketing of one of our current listings. http://mcenearney.com/search/listing.php?subloc=adv&listing_type=res&listing_key=10444400672&page=1&order_by=price_low_high&results_per_page=20&for_rent=0&for_sale=1&mls_id=&active=1&min_price=450000&max_price=950000&min_beds=&min_baths=&zip=&address=royal

And just in case you were wondering- all of The Goodhart Group and McEnearney Associates listings feature walk scores. Feel free to view our listings (listed further down the page on the right side of the blog) and their walk scores at http://www.mcenearney.com/. Just type in the address or price of the listing.

Happy walking!